Why Gnosis Safe Rebranded to Safe Wallet: Market Positioning and Protocol Independence
In January 2024, Gnosis Safe announced its rebrand to Safe Wallet, a decision that signaled a fundamental shift in how the project positioned itself within the broader Web3 ecosystem. The original name tied the wallet to Gnosis, a specific blockchain platform and organization, while Safe Wallet—stripped of that association—reflects a more autonomous identity. For users […]